You have some pictures, paintings, words and thoughts, you’ve invited a crowd of people to see your stuff, unfortunately you have no stage, there are thousands doing the same thing and let’s just be honest, you’re not the tallest in the room.
It is a chaos of information, trying to start a conversation with clients when there are louder voices, bigger personalities and reserved stages for those that have known the venue for much longer than yourself.
It seems a bit daunting but I believe that’s why it takes time. First of all give them information that is fresh, content that is easy to digest and use words that no one else in the room is using.
Whisper while all the other marketing people are shouting. Do something that sets you apart from the rest of the room. Start collecting smaller groups of the large crowd and slowly but surely they will become a large portion of the room where your voice is not lost in the chaos.
Now you have a following, that following will share you with others that aren’t even in the room. That following will build a stage so you can now speak over the others who are marketing the same product or idea.
Here is where you can stand out, don’t only talk to them, talk with them, be there for them and suddenly you have customers and relationships that last. You have just turned an audience into a client-base, now make sure you know who they are.