Learning to Social – Back to the original post, it takes time. There are shortcuts to find and retaining clients but there are no shortcuts to knowing them. You can’t fake relationship with a potential client, you must be there for them as they are for you.
I speak with the metaphor of a gardener and being one, it seems appropriate. Disperse seeds, don’t expect a quick pay out but realize why you are in the business in the first place, do you care about your customers?
If you don’t care about them, they will quickly not care about you and your product. I believe in laying the future, getting to know people, having more people realize you may something they need and living life with a passion that pays when others endeavors don’t
In the end, I have no doubt that I will reap the benefits of the broad garden of pictures, thoughts and ideas which will one day be book covers, stories in e-books and paintings on walls, it just takes time, did I mention it takes a lot of time.
You just need to use your time wisely. Do what you love and do it well and often and share it with as many people who care about what you are selling, the rewards will come much like the garden that grows from the seeds you planted in the spring, and it will be beautiful.
Navigating a landscape, it’s okay to ask for directions.
Social Media 101 – This is an update to the article, So much to learn, so little time. I’ve learned much about the social media landscape and the hills and valleys of finding and marketing to potential clients. One thing for sure, it takes a time, lots of time.
If you expect to sell your product or service through strictly free social media, realize it will be a long road, with many highs and lows. One thing great about it, you learn so much by trying, experimenting, by failing and experimenting again.
I now realize how important it is to learn from others who have taken the path and discover some proven shortcuts. You have a finite amount of time and content and if you don’t learn how others have made it, you will spend much time learning and less time reaping the benefits.
So learn from others who have lots of followers that are attracting the same audience you seek. Ask lots of questions, take classes that have been valuable to others in your field and learn from the vast amount of experience at your finger tips.
Tomorrow’s post: A changing Landscape but still the same landscape
Metaphor of a garden- the fritillary, the hummingbird and the dragonfly: What instills peace in the creative soul. It seems it is simpler and more complex than perhaps the outside person looking in can fathom. It is not necessarily the state nor the actual meaning of an event, it is more the feeling and that moment when for some strange reason things make sense, even if for just a moment.
Let’s start off with a garden, a garden that has been a metaphor for many things in this creatives’ life. Perhaps it’s the helplessness and neediness of this particular years crop that has inspired my introspection.
We got more water than we have this year, having gotten out of a major drought, what’s new in the state of Texas. Unfortunately I think my plants have gotten spoiled as they seem more needy than they have in past years. I have always bragged that the kind of plants that I have chosen don’t need me to tend them at all, they grow, they react to the heat and they recover.
This year, the recovery has been more labored, even losing many of my prized plants that at one time in my manic state of building the perfect garden seemed to be such an important aspect and draw of my attention. Now they wither, they scream at the surface, begging for the gardener to be the gardener he professed to be.
It’s not unlike raising kids, these days my irrelevance seems to be eating me alive due to my sons metamorphosis to a full fledged teen rearing to be anywhere but with me. Luckily having raised what I profess to be a pretty special kid I have gotten to enjoy wonderful blooms of his youthful colors without him insisting I leave him alone. We watched two movies last night and again, the simplicity and perfection of that special time is just what this post is all about. Luckily I keep enough water in the house and he even carries a jug around so my lack of care and attention would never be noticed quite like the garden that screams when it has been neglected.
Being a parent, we either neglect our children or we neglect ourselves and our own identity, in this instance I think I’m the one that is shriveling up from lack of attention. I feel the garden is screaming out the state of how I feel, thirsty and missing something. The yellow leaves, the parched broken earth all seem to be signs of a lack of nourishment.
My creativity, my writing has always been my nourishment so during points of block I appear to be starving, withering in the oppressive summer of this life. Now, don’t take this like I am whining, I am the lucky one, I am so blessed but I am missing something, that solitude, the introspection seems to be what I need and nature is always the catalyst for my healing.
This point of my life seems to be the point of harvest. The fruits of seventeen years of labor are coming to be more amazing than I could ever even have imagined. Now there is sadness in this beauty of success, just like the emotion you feel at a graduation or a wedding-it is the beginning of a new point in our lives that is wonderful and exciting as it is sad and a bit emotional. So what to do with this creative? I know a new life is on the horizon, just like the seeds that are already in the ground ready for next spring, I am excited but being creative we feel everything with equal measure.
Artwork Analysis – On a weekly basis I will chose a painting that has gotten some attention and explain the process in which it was created. Most of my paintings are actual images that I envision-the colors, the theme and the basic location. All elements are added from different places around a general area, a main focus is set which captures the overall mood and the peripheral elements add the overall texture and assist in strengthening the main focus of the final image.
I am amazed by water, the reflections, the clarity and the sound. I visited the Cascades in New Hampshire and I was hooked. The Cascade images I’ve included are of some of the seven or so waterfalls I followed all the way to the top of a mountain. I have a need for the viewer to feel the coldness of the water that’s why the images are darker and the brighter colors play off the dark blues. I want you to be able to see the rocks beneath the water and feel like you can walk in. These waterfalls were all done during a darker phase in my painting, I have since gotten a much more vibrant palette. While I was painting this series I was surrounded by waterfalls as I built them in my studio-I had several waterfalls in tanks so the sound was always around as I painted.
I use photographs to get a basic feel for the image but all images were created from careful observations of water, both on the site of the waterfalls or in similar areas locally. I study the light and why each area of the water looks the way it looks. I have narrowed the idea down to a basic full mirror of the sky and remaining images, that mirror is than broken by the movement of the water and the play and direction of the light. All the colors are affected by the angle of the sun and the distance from the viewer. I have many notes on all different aspects of water that allow me to create water that looks like it’s moving and looks like it is transparent. In the future I plan on painting more paintings using multiple layering as opposed to the wet on wet I have employed in the past.
My next blog will be on teaching art. I have recently taught a class on painting and it has changed the way I paint because it forces the teacher to see painting differently and verbalize what is usually an instinctual process.
My First Creative Blog – How do you start blogging about art? How do you explain a process that you have been so involved with for so many years it feels like second nature. I would venture to guess that you would blog about the change from conventional art, painting and pastels to the
Creation of art through the computer and the marketing of art through the internet. I recently launched my website, www.artbygordon.com, something I had been talking about for many years and I was so happy to finally complete a task-I tend to procrastinate and I have so many different ideas for writing, poetry, art and photography, half the time I write them down and they never get completed. Starting to blog was something that has been on my list for a long time as well.
So the process starts with a website that is by all counts awkard-inconsistencies in fonts, Lack of search engine keywords which is just as well for now as Iam trying to clean up the site and perfect the appearance before I start spreading the word. I have learned more in the last few days of working with the HTML code and editing the Meta tags and it seems every time I think I get the idea I learn something else. I don’t believe you spread theword or market artwork by just spreading it to friends, I believe it’s a start as word of mouth is important but how do you spread the site to people that want to buy art or even learn more about you as an artist. I have learned that launching the site is such a small step in marketing and the information I am picking up will be instrumental in how I market and show my artwork. Some ideas on the horizon are an interactive gallery, a poetry blog and a photography page and I know that when doing all of these processes I will learn more from the process itself.
I have been on a bit of a break from painting which I think makes it a good time to market what I have already created but more than selling art and marketing the art is learning about the process of marketing. I will venture more into the social media aspect and actually learn more about the people that would want to buy art. I will, in the near future, have an art show whether it be online or at a festival and I will blog and tweet and post with the idea of seeing where I get the most interest. I tought myself to paint and believe that is how I learn the best. Doing web marketing is just another growth process
And over the next few months I will describe the options I’ve learned about social media, Google tools and the process of what I hope will eventually be effective self marketing of my painting, photography and writing. I am excited about the prospect and hope to gain followers with interest. I guess we’ll just have to see.
Artbygordon: Original oils on canvas, Original pastels on paper celebrating the beauty and mystery of nature. Water and night skies are my specialties.
