Category Archives: learning

Articles on travel, learning, marketing, skills, social media, teaching new, understanding

Social Training, SEO and building a following, part 4 of 5

Social Training – You have some pictures, paintings, words and thoughts, you’ve invited a crowd of people to see your stuff, unfortunately you have no stage, there are thousands doing the same thing and let’s just be honest, you’re not the tallest in the room.

It is a chaos of information, trying to start a conversation with clients when there are louder voices, bigger personalities and reserved stages for those that have known the venue for much longer than yourself.

It seems a bit daunting but I believe that’s why it takes time. First of all give them information that is fresh, content that is easy to digest and use words that no one else in the room is using.

Whisper while all the other marketing people are shouting. Do something that sets you apart from the rest of the room. Start collecting smaller groups of the large crowd and slowly but surely they will become a large portion of the room where your voice is not lost in the chaos.

Now you have a following, that following will share you with others that aren’t even in the room. That following will build a stage so you can now speak over the others who are marketing the same product or idea.

Here is where you can stand out, don’t only talk to them, talk with them, be there for them and suddenly you have customers and relationships that last. You have just turned an audience into a client-base, now make sure you know who they are.

 

adobe, art, artbygordon, blogging, clarity, creative design, creativity, critique, design, emotion, emotional, exploring, graphics, illustration, illustrator, inspiration, learning, photoshop, review, shopping, teaching

So you have an audience: Now what? Part 1 of a 5 part series

muirwoods

Navigating a landscape, it’s okay to ask for directions.

Social Media 101 – This is an update to the article, So much to learn, so little time. I’ve learned much about the social media landscape and the hills and valleys of finding and marketing to potential clients. One thing for sure, it takes a time, lots of time.

If you expect to sell your product or service through strictly free social media, realize it will be a long road, with many highs and lows. One thing great about it, you learn so much by trying, experimenting, by failing and experimenting again.

I now realize how important it is to learn from others who have taken the path and discover some proven shortcuts. You have a finite amount of time and content and if you don’t learn how others have made it, you will spend much time learning and less time reaping the benefits.

So learn from others who have lots of followers that are attracting the same audience you seek. Ask lots of questions, take classes that have been valuable to others in your field and learn from the vast amount of experience at your finger tips.

Tomorrow’s post: A changing Landscape but still the same landscape

art, art, artbygordon, artwork, blogging, creative design, creativity, design, emotion, emotional, emotional, exploring, graphics, graphics, hope, illustration, inspiration, learning, nature, painiting, painting, photographer, photography, relaxation

The Sublime Magazine article on Artbygordon

2 Comments

Screen Shot 2016-04-23 at 3.41.17 PMScreen Shot 2016-04-23 at 3.41.00 PM

See full issue!

 <div data-configid="22638267/35120881" style="width:525px; height:371px;" class="issuuembed"></div><script type="text/javascript" src="//e.issuu.com/embed.js" async="true"></script>

 

art, artbygordon, artwork, blogging, clarity, creativity, critique, emotional, exploring, learning

My First Creative Blog – Much to Learn

My First Creative Blog – How do you start blogging about art? How do you explain a process that you have been so involved with for so many years it feels like second nature. I would venture to guess that you would blog about the change from conventional art, painting and pastels to the
Creation of art through the computer and the marketing of art through the internet.  I recently launched my website, www.artbygordon.com,  something I had been talking about for many years and I was so happy to finally complete a task-I tend to procrastinate and I have so many different ideas for writing, poetry, art and photography, half the time I write them down and they never get completed. Starting to blog was something that has been on my list for a long time as well.
So the process starts with a website that is by all counts awkard-inconsistencies in fonts, Lack of search engine keywords which is just as well for now as I  am trying to clean up the site and perfect the appearance before I start spreading the word. I have learned more in the last few days of working with the HTML code and editing the Meta tags and it seems every time I think I get the idea I learn something else. I don’t believe you spread the  word or market artwork by just spreading it to friends, I believe it’s a start as word of mouth is important but how do you spread the site to people that want to buy art or even learn more about you as an artist. I have learned that launching the site is such a small step in marketing and the information I am picking up will be instrumental in how I market and show my artwork. Some ideas on the horizon are an interactive gallery, a poetry blog and a photography page and I know that when doing all of these processes I will learn more from the process itself.
I have been on a bit of a break from painting which I think makes it a good time to market what I have already created but more than selling art and marketing the art is learning about the process of marketing. I will venture more into the social media aspect and actually learn more about the people that would want to buy art. I will, in the near future, have an art show whether it be online or at a festival and I will blog and tweet and post with the idea of seeing where I get the most interest. I tought myself to paint and believe that is how I learn the best. Doing web marketing is just another growth process
And over the next few months I will describe the options I’ve learned about social media, Google tools and the process of what I hope will eventually be effective self marketing of my painting, photography and writing. I am excited about the prospect and hope to gain followers with interest. I guess we’ll just have to see.